Alberta Mirror

Monday, October 3, 2022

Why Edmonton is picked by U.S. chains making their Canadian debut

Alberta

Key takeaways: 

  • Dickey’s Barbecue Pit opened its first Canadian branch in Edmonton on Thursday.
  • Dickey’s Barbecue Pit, a restaurant chain founded in Dallas, opened its first Canadian branch in Edmonton.

Alberta’s capital city is known for a huge mall, a beautiful river valley, and a pretty profitable NHL franchise.

You can add to that list Edmonton’s charm as a testing ground for U.S. chain shops and restaurants looking to grow into the Canadian market.

Dickey’s Barbecue Pit, a famous Texas-based chain restaurant that opened its first Canadian branch in Edmonton on Thursday, is one of a few leading American chains that eyed the Alberta city for development.

In December, American convenience shop chain 7-Eleven opened a licensed site in north Edmonton that has a dining room for liquor consumption on the premises.

California Pizza Kitchen, meanwhile, has said it will extend its first Canadian site in south Edmonton sometime this year.

Read more: Alberta professors brightening the lives of students in Ukraine

Dickey’s Barbecue Pit, a famous Texas-based chain restaurant that opened its first Canadian branch in Edmonton on Thursday

Industry professionals say the city’s population demographics, eating habits, affordability, and even the existence of a giant mall are aspects that draw businesses ready to test the taste buds of Canadians.

“Edmonton is a suitable place to begin because you restrict your risk and gain a good market trial,” Ziad Kaddoura, a franchise consultant based in Edmonton, told CBC’s Edmonton AM.

He said the city is a fantastic place to figure out whether firms are up to the challenge of introducing a franchise in Canada with the smallest amount of damage if their venture fails.

“And it’s not as saturated as other markets,” he stated. “So I think it beats all the right boxes.”

Dickey’s determined to come to Edmonton because of the resemblances between Alberta and Texas, particularly when it comes to oil and beef.

Source – cbc.ca

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